iORA introduces to India PREBIOTICS in Skincare
We have billions of bacteria living on our skin, good and bad. Together they form the skin’s flora or microbiome. This good bacteria is like our first line of defence against all harmful bacteria responsible for imbalances in our skin. The “hectic” pace of modern life exposes us to stress and poor diet. We are also constantly exposed to urban elements of cold, wind, rain, humidity, pollution. The excessive use of sanitisers and hand washes would add to this imbalance.
The onus should be on ‘Balance’. When your microbiome is in balance, the good bacteria keep the harmful bacteria in check, strengthening your skin’s barrier and revealing a radiant, healthy skin tone. Conversely, an imbalanced microbiome will result in dryness, oiliness and breakouts.
Prebiotics, being food for the bacteria, help in restoring and rebalancing the skin’s microbiome. At iORA, we believe that this trusted synbiotic is magical for your skin, and it does for the skin what pre and probiotics do for your gut. iORA believes that your skin looks and feels healthy. Why settle for societal beauty standards when we can repronounce the true definition of beauty!!??
iORA, a clean and effective beauty brand, now launches its new organic prebiotic range powered by superfoods. It is a holistic approach towards achieving healthy glowing skin.
iORA’s founder Anita Golani sought to find formulas that supported the skin’s microbiome. This initiated the creation of thoughtful luxury self-care products that Science backed up. iORA’s Prebiotic product range promises a balanced microflora, a stronger skin defence, and reversal of skin damage. Anita Golani also expressed that this range helped her evolve her brand as well.
Skin is often left exposed to environmental toxins and weather changes. Our diet also plays a prominent role by directly affecting our skin’s health. Additionally, as our skin grows old, it tends to lose its firmness, fine lines and wrinkles start appearing, and the overall skin barrier becomes weak. All of this makes it prone to infections, faster ageing, and diminishing our skin’s microbiome consisting of good and bad bacteria. The harmful bacteria residing on our skin start acting up when pathogens come in contact with them.
To calm all this down, prebiotic agents can be fed to the good bacteria through your skin. This way, it strengthens up your outer barrier function and repairs skin from within. As a result, Prebiotics are highly efficient to fight against specific allergies, severe acne, and even diseases like rosacea or eczema.
Much talk and research are being done on Probiotics, while Prebiotics always took a back seat. But now, with iORA’s new launch and hardcore research, Anita Golani valiantly wants people to experience the POWER OF PREBIOTICS. With her newly introduced products, she wishes to provide everyone with clean and improvised self-care. iORA as a brand always focused on ‘Prioritizing Oneself’ and ‘Defining your perfect’, rather than relying on the atypical beauty standards set by a few impractical heads.
Through Prebiotics, the skin’s natural ecosystem stays healthy and balanced. ALPHAGLUCAN OLIGOSACCHARIDE, SCENEDESMUS RUBESCENS EXTRACT, ESSENTIAL OILS, SUPERFOOD EXTRACTS – are at the core of iORA’s newly discovered philosophy. Besides these ingredients, Hyaluronic Acid, Natural retinol, Collagen, Microalgae, fructooligosaccharides, amino acids, calcium, etc., are also infused in this product range.
In the age of chemically infused and altered products, iORA rises to BRING THE CHANGE. Since its launch amidst the pandemic, iORA has been putting out products with clean ingredients that are organically sourced, hand-picked to preserve its purity. All its products are Cruelty-Free, 100% Vegan, Paraben-free, Sulphate-free and with recyclable, sustainable packaging.
These products are suitable for all skin types as well. Pretty Promising, right?!
The iORA range has easy to use products like Vitamin C Radiant Face Serum, Foaming Face Wash, Day Cream, Sleep Mask, Underarm Serum and Glow Mask.